What’s your story?

Posted 14 June, 2019

Here are two points for you to consider.

1) Develop your brand story

Note that I’m calling you a brand here. I don’t care if it’s just you, you and your dog ? or you and a team. You’ve got a brand, whether you like it or not ?. It’s up to you what you do with that brand and ultimately how consumers perceive you.

At their core, stories are about overcoming adversity. So if there’s no conflict presented, there’s no drama or emotional journey that people can relate to. And if your story has no drama or emotional journey, it won’t hold anyone’s attention — let alone resonate with and inspire them.

So don’t feel like you need to constantly present your brand in a picture perfect light. Get raw and honest with your audience, they’ll thank you for it, trust me.

2) Instagram and Facebook Stories

So first things first, Instagram stories are more popular than Facebook’s, however that doesn’t mean you should discount them.

Instagram Stories are now being used by 500 million people daily and 70% of Instagram users watch stories daily. You don’t have to be a maths genius to see that this could be a great way to share your story to stacks of people.

You can use stories to give behind the scenes insight into your business, share your day to day, promote products and form relationships. Try not to over think using a story, I know for some people filming themselves can feel like a step too far (I’m still working on this myself) but there are so many creative ways to use this tool to create connection with your followers.

There’s a guide here if you haven’t ‘storied’ before > https://blog.hubspot.com/marketing/instagram-stories

Check out our Instagram to see if I story today… @ratesoical

Kate

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