Free marketing tools & who should use them

Posted 17 April, 2019

Do you really say it best when you say nothing at all?

I mean Ronan’s smash hit is an absolute classic I’m sure we can all agree on that, however I’m not sure he was referring to his beloved’s efforts to market their business.

The point I’m trying to make here is that if you don’t put the time and effort into marketing and speaking about your business, then who is? I speak to so many small/start-up companies who aren’t using a lot of the tools available to them. Don’t you worry though, I’ve done you a handy little list below.

Email service provider – Mailchimp

Mailchimp allows you to send email campaigns to up to 2000 people for FREE.
I can’t recommend email marketing enough to you. The new GDPR regulations do tighten the grips on who you can contact, but this also means that those you are targeting want to hear from you.

Who should use email marketing: everyone with an email list.

CRM – Hubspot

CRM stands for Customer Relationship Management. What that means it’s essentially a system for managing your contacts and interactions with them. That could be customers, leads or suppliers, pretty much anyone that comes into contact with your business.

Who should use a CRM: Everyone who wants to keep on top of their contacts and emails lists.

Google Analytics

If you have a website, you really should get Google Analytics. GA allows you to see how many people visit your website, how long they stay on your site for, what pages they visit, demographics, geographic and loadssss more. Using GA will allow you to see which of your marketing efforts result in the most web traffic. More web traffic should equal more sales.

Who should use this: everyone (with a website).

Social media! Don’t roll your eyes at me, read the below instead. I’ve listed my top 3.

Instagram

This platform can be a great source of information and tool for promoting a personal brand and business. When done right, your Instagram profile can help to add credibility and personality to your business.

Who should use Instagram: Business to consumer businesses, self employed people.

Facebook

This is not something I would advise every business to utilise, however, if your business is right for Facebook, then you’re onto a winner. Facebook is all about engagement, the more people engage with your posts the more likely Facebook is to serve it.

Who should use Facebook: local businesses, business to consumer businesses.

LinkedIn

Online networking, what’s not to love right? Personally think this platform is a great way to connect with people in your industry that you could potentially work with as well as prospects.

Who should use LinkedIn: business to business businesses, anyone who is starting/involved with/running a business.

Hootsuite

If you’re looking at the above and thinking ‘how on earth am I meant to manage all of those’ then this is the tool for you. Hootsuite lets you schedule your social media posts so you don’t have to post in real time.

Who should use Hootsuite: anyone serious about a social media strategy.

Networking

Last but certainly not least. Here is your friendly reminder to get out there and talk to people, build relationships, get insights and leads. I know networking can be time consuming but there are plenty of events early and later in the day. I find most of mine through Event Brite and a lot of them are free to attend.

Who should network: anyone looking to build relationships in business

Right that’s it. A whistle stop tour of a few basic free marketing tools.

If you have any questions or would like a bit more of an explanation about how/why you would use these, just give me a call.

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