Deciding on what to post on social media during COVID-19 can be tough, especially when you’re not open for business.
It’s important to keep-in-mind that you can still add value during lockdown, despite not being able to offer your normal services. Showing your brand’s human side in times like these can make a great impression and encourage loyalty amongst your followers. After all, people connect with people, not brands.
With overall social media usage up by 87% and engagements up by 61%, now is not the time to go quiet online.
So without further ado, here are our 10 top content ideas for your social media during lockdown:
1. Positive stories
Share a customer story on how your product/service has impacted them. People value the opinions of existing customers, with over 90% of people preferring personal recommendations over big-brand advertising.
2. Practical advice, how-tos or tutorials
Inspire your followers to use or re-discover their favourite products from your brand. For example, Wagamamas has been sharing recipes for their most popular dishes in their #wokfromhome campaign. Yum!
3. Support local
Promote or collaborate with local businesses and create a sense of community. Remember to use local hashtags to target the right people in your area.
4. Funny posts
A good sense of humour and good social media management are a match made in heaven. Making your audience laugh with a well-placed meme or gif is one of the easiest ways to go viral.
5. Special promotions
Introduce a special discount or gift voucher. This worked wonderfully for our client Clip ‘n Climb who introduced a ‘Buy now, play later’ gift voucher which can be redeemed at any time post-lockdown.
6. Throwbacks and re-imagined content
Get nostalgic and put your own spin on existing content. For example, Budweiser redubbed their iconic ‘Wassup’ TV ad to encourage staying connected during lockdown. Take a look through your archive of old photos and get creative! https://www.youtube.com/watch?v=D9UahJH5r3k
7. Behind-the-scenes looks
Show exclusive content of what your team are getting up to at home. It’s a great way to build a personal connection with your audience while showcasing your brand’s personality. Why not take your followers on a tour of the building or share your creative processes.
8. Support a cause close to your heart
Choose and support a charity that resonates with your brand and community. During this time of uncertainty, now is the perfect time to ask: How can my brand help people?
9. Share an online quiz
Share or create your own online quiz, simply for your followers to enjoy whilst reinforcing your brand message and values. Netflix has used this to remind users of their fun brand personality whilst raising awareness of their shows.
10. Live streaming
Live stream a live chat or Q&A session so that your customers can get to know your brand or products/services. This strip-backed, DIY approach promotes authenticity of a brand that audiences respect and trust. For example, Nottingham Trent University have been hosting daily Q&As on their Instagram Stories for new students to answer any questions they have before joining the university.